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Build an offer so good people feel stupid saying no, using Hormozi's four-lever Value Equation to price for profit and stack value buyers actually want.
Run a webinar that teaches just enough to earn trust, then sells without the ick, and turns attendees into buyers on the live call and after it.
Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.
Stop guessing at your prices. Pick a number deliberately, design the structure around it, test it, raise it without losing the right customers, and review it quarterly — instead of once a year after a fight.
Customers ignore messages they have to work to understand. Run your offer through the StoryBrand framework so it lands clearly enough to act on.